Cycling, passion, style and emotions.
PH Apparel represents the cycling clothing with a unique design,
100% made in Italy, with cutting-edge materials, colors and performing solutions.

Push Hard is not tied to a concept of performance, but is identified as resilience. Push Hard means facing the everyday life, resisting, not giving up in the face of obstacles and challenges that life presents us. The geographical coordinates that you can read in our logo indicate our roots: the Italian city of Padua. This is our territory; this is where our products are born.

Push Hard was born in the summer of 2015. We were tired of wearing the classic social uniforms with questionable color combinations and scattered with sponsors. We wanted a simple style clothing that did not necessarily have to appear. We wanted to feel comfortable while doing what we enjoy doing in our spare time: cycling.