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PH
45° 25’ N
11° 54’ E

PH stand for Push Hard

Cycling, passion, style and emotions.

PH Apparel offers high quality made-in-Italy sportswear with unique design and cutting-edge performance.

PH Apparel was born in 2015.

We were tired of wearing the classic social uniforms with questionable color combinations and littered with sponsors. We craved clothing with a simple style that didn't necessarily have to look good. We wanted to feel comfortable while doing what we most enjoy doing in our free time: cycling.

PH stands for PUSH HARD.

It is not a performance concept but a "manifesto" of resilience. Push Hard means to face the daily grind, to endure, to never give up in the face of the obstacles and challenges that life throws at us. The geographical coordinates indicate our roots, our territory, where everything was born and where most of the production still is located today, Padua, Veneto, Italy. Ours is meant to be a long journey, made of miles, hard work, friends, passion and quality, but like everyone, fascinated and enriched by the journey, we always return home, where our values await us stronger than ever.

PUSH

WE RIDE
LIFE AND BIKES

PH

PASSIONATE, SPORTIVE BRAND
MADE IN ITALY

HARD

I'M THE MASTER
OF MY FATE

Good wine, great food and the charm of old villages.

We were born here, between the "Euganean Hills Park" and the "Berici Hills." Pedaling through the vineyards of Cabernet and Merlot, in the land of the poet Petrarca. A unique territory capable of always offering a different amazement. Then the "family" expanded and our first club in Sommacampagna was born: the PHCC - PUSHARDER CYCLING CLUB at Villa Venier. A strategic point from which our enthusiasts depart every day for tours around Lake Garda, in the hills of Custoza and Valpolicella and further up to Mount Baldo.

Our land is such a beauty.

BLUE IS OUR CORE

Blue and flat colors, timeless elegance combined with quality finishes and material technology.

PH Apparel is a collection with "Performance" DNA, ultra-light and breathable items with a snug fit produced with premium materials made entirely in Italy. The perfect solution for the most demanding cyclists.

Our first shirt, The PH RAINBOW Jersey, was born out of introspection about what makes us who we are.
The jersey was made in small limited editions and soon all of our friends and outdoor fellows were wearing our jersey. Seeing our creation being worn further stimulated our enthusiasm and we began to dream, which led us to where we are today. Now the PH RAINBOW Drop is an important and strong part of our collection.

MANIFESTO

Out of the night that covers me,
Black as the pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.

In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.

Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds and shall find me unafraid.

It matters not how strait the gate,
How charged with punishments the scroll,
I am the master of my fate:
I am the captain of my soul.

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PH OFF RACE COLLECTION

We try our best to give the most of ourselves.
We want to experience the feeling of riding a bicycle every day